By George NZ

By George is a vibrant waterfront restaurant and bar located on the Paihia beachfront. This contemporary coastal dining venue offers fresh seafood, ocean views, and a full bar featuring cocktail specials, local beers, and an extensive wine list. With its prime position right on the water, By George provides the perfect setting for sunset drinks or long, relaxed dinners by the beach.

By George occupies the location formerly known as JFC Restaurant & Bar.

Concept & Setting

Positioned directly on the Paihia waterfront, By George commands stunning ocean views across the Bay of Islands. The restaurant’s beachside location creates an idyllic backdrop for dining, with guests able to watch the water and enjoy the coastal atmosphere. The venue combines a full-service restaurant with a well-stocked bar, offering both casual drinks and complete dining experiences in a contemporary, relaxed setting.

Cuisine & Menu Highlights

The menu showcases the best of coastal dining, with fresh seafood as the centrepiece. Dishes feature locally sourced fish and shellfish prepared with vibrant flavours. The extensive wine list highlights local and international selections, while the bar offers signature cocktails, craft beers from local breweries, and classic mixed drinks. Daily cocktail specials provide variety and value.

Ambience & Experience

• Waterfront dining with panoramic ocean views
• Laid-back, welcoming atmosphere
• Full bar with extensive beverage selection
• Perfect for sunset cocktails and evening dining
• Suitable for couples, groups, and families
• Friendly, attentive service

Opening Hours & Service Notes

• Open daily for lunch and dinner
• Bar service available throughout operating hours
• Reservations recommended for dinner
• Walk-ins welcome

Distinctive Attributes

• Prime beachfront location on Paihia waterfront
• Fresh, locally sourced seafood focus
• Full bar with creative cocktail menu and local craft beers
• Stunning views from dining area
• Relaxed coastal atmosphere with quality dining
• Perfect combination of casual beach vibe and vibrant flavours

By George offers an exceptional waterfront dining experience in Paihia. Whether stopping by for sunset cocktails or settling in for a leisurely beachside dinner with fresh seafood, guests discover vibrant flavours and warm hospitality in one of the Bay of Islands’ most scenic waterfront locations.